7 February 2013 2:04 PM, PST | Reelzchannel.com | See recent ReelzChannel news »

Classic Clicks: Remembering those long forgotten viral videos

In 2007 Cadbury Schweppes (A British confectionery company) launched a campaign to promote its Dairy Milk chocolate. While the focus of the brand was already on joy and pleasure with its tagline: “A glass and a half full of joy,” it was considered necessary to take this a step further to make their communication as effortlessly enjoyable as eating the product. The result — A gorilla playing the drums to the Phil Collins song “In the Air Tonight” of course.

The campaign was a success with over 500,000 views on YouTube in its first week alone, and gave way to a large number of parodies and spoofs. And, as it turns out this was not the first time Phil collaborated with a gorilla. The singer composed the soundtrack to the 1999 Disney’s Tarzan winning an Oscar for "You'll be in My Heart."


Next Showing: »

- reelz staff

Report a problem

Similar News Items

Phil Collins (I)
Tarzan (1999)

IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners