7 February 2013 12:50 PM, PST | Vulture | See recent Vulture news »

It's impossible to exaggerate just how bad a 2013 NBC is having. Over the last four weeks, the network has debuted three new series (1600 Penn, Deception, Do No Harm) and watched as viewers rejected each of them. New Tuesday comedies Go On and The New Normal, which seemed to be finding an audience in the fall, have seen their demo ratings cut nearly in half since losing their lead-in of The Voice. And then there's Smash, which NBC Entertainment chairman Bob Greenblatt last summer called "an unqualified success" and top lieutenant Jen Salke labeled "highly anticipated by its fans": It returned this week down nearly 40 percent from its May 2012 finale, and more than 70 percent versus its premiere a year ago. In less than 30 days, whatever slow momentum NBC seemed to be building since Greenblatt's January 2011 arrival has almost completely vanished. Once again, NBC seems »


- Josef Adalian

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