6 February 2013 11:58 AM, PST | Indiewire | See recent Indiewire news »

After a few years operating primarily as a direct-to-fan distributor for musicians, Topspin Media helped Kevin Smith deliver on his bold claim at the 2011 Sundance Film Festival that he would go against the industry standard and self-distribute his festival film "Red State." Topspin Media is a software company that allows you to sell or give away downloads of media in conjunction with selling physical ancillary products tied to the media.  Topspin also offers an internal marketing team or a list of agencies they've worked with before for those that are interested.  As for costs for the filmmaker, Topspin has a modest subscription fee, takes a commission off sales, and charges for their optional marketing services. Topspin's VP of Product and Marketing Bob Moczydlowsky explained to Indiewire that the "Red State" test case proved that the model could work for film.  "If the filmmaker wants to be an entrepreneur and develop a. »

- Bryce J. Renninger

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