5 February 2013 12:52 PM, PST | The Guardian - Film News | See recent The Guardian - Film News news »

Netflix's original series is a pitch-perfect political drama – but the real action is in what it says about our binge-watching TV habits

• Tell us about your TV binges

When Netflix debuted its highly anticipated political drama House of Cards last Friday, it cleverly reminded subscribers on Twitter to #watchresponsibly: "Don't forget to shower, eat something, stretch!"

Throughout the day, the Netflix and House of Cards Twitter feeds were baiting their followers: "What episode are you up to?" Another tweet read: "It's Ok if you called in sick today." Netflix's $100m strategy: release the entire 13-episode first season at once, thereby encouraging subscribers to gorge on a show that has all the trappings of political TV junk food. For me, and many of my binge-watching compatriots, it worked.

To be sure, House of Cards is pitch-perfect political drama. It's The West Wing meets American Beauty. Originally a novel by Michael Dobbs »

- Gennady Kolker

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