4 February 2013 12:58 AM, PST | Hitfix | See recent Hitfix news »

The longest Super Bowl in history may have featured the event's first blackout, but the extra time didn't improve the quality of commercials America's advertisers spent months creating before the big game. Overall, it was a generally weak year for advertising's big thinkers. There were few breakouts as most of the spots were so forgettable that even the bad commercials made more of an impression than the good ones (and that's not what their clients pay for). Even the usually reliable celeb endorsements ranged from the too insider (Paul Rudd and Seth Rogen) to the "haven't we seen this before?" variety »

- Gregory Ellwood

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