Showing 'Movie 43' How It's Done: 'It's a Mad, Mad, Mad, Mad World'

Showing 'Movie 43' How It's Done: 'It's a Mad, Mad, Mad, Mad World'
Movie 43” may only be remembered as a critical whipping boy, but to understand the true potential of what a seemingly random cavalcade of stars can bring to a collective project, the gold standard still remains 1963's “It’s a Mad, Mad, Mad, Mad World.” Produced and directed by “Inherit the Wind” helmer Stanley Kramer, the film begins in an appropriately audacious manner, with a car flying off the road, twisting through the air and finishing with a dust-plume crash. The only motorists to witness the crash come to the aid of the fallen driver (Jimmy Durante), only to find out the main’s dying confession: that a tax-free cache of $350,000 is buried a day’s ride away, ready to be claimed by whoever can get there first. It’s a simple set-up, but an execution that soon spirals playfully out of control just as fast as the dead man’s car.
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