1 February 2013 10:25 PM, PST | Deadline TV | See recent Deadline TV news »

In the days leading to last night’s premiere of NBC‘s new drama Do No Harm, tracking was soft, with awareness weak across the board and intent to see below average, leading to modest ratings expectations. Rival networks were predicting a premiere 18-49 rating a little below the 2.0 that fellow midseason NBC drama Deception recently opened to, with a 1.8 rating considered a reasonable target. But Do No Harm came in at a 0.9, the lowest in-season premiere rating for a series on the Big 4 broadcast networks. Ever. It was even lower than the dismally rated newsmagazine Rock Center With Brian Williams averaged in the Thursday 10 Pm hour (1.0) this season. Do No Harm‘s viewership was a paltry 3.1 million viewers. The shocking underperformance was reminiscent of the fall 2010 debut of Fox’s drama Lone Star. Launching behind House with a major marketing campaign behind it, the well-reviewed drama was projected to »


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"Do No Harm" (2013)
"Rock Center with Brian Williams" (2011)

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