1 February 2013 1:29 PM, PST | Indiewire Television | See recent Indiewire Television news »

While the Super Bowl is bringing us Beyonce at halftime, another thing it annually brings are the worst of the worst in terms of sexist ads. And GoDaddy.com without fail brings the cream of the crop when it comes to sexist ads. And this year's is particularly revolting--featuring the "sexy side" of Go Daddy supermodel Bar Refaeli kissing the "smart" side, a guy named Walter--as narrated and watched by racecar driver Danica Patrick. The whole thing is weirdly voyeuristic and really creepy--going so far as to closely zoom in as the kiss happens. Everyone involved in the commercial seems supremely uncomfortable--as they very well should be. I always expect the worst from Go Daddy, but they really outdid themselves this time. This ad is completely disgusting, sexist and degrading to everyone.

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- Kerensa Cadenas

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Bar Refaeli
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