1 February 2013 12:16 PM, PST | The Wrap | See recent The Wrap news »
Advertisers will spend hundreds of millions on Sunday's Super Bowl ads, and it will be up to viewers to decide if they got their money's worth. Last year, advertisers sunk an estimated $262.5 million into ads, according to Kantar Media. One of the most memorable was Clint Eastwood's "Halftime in America" speech for Chrysler. The wily characters competing for your attention this year will include E-Trade's wisecracking baby and Budweiser's Clydesdales. GoDaddy.com will pair long-time spokeswoman Danica Patrick with supermodel Bar Refaeli to "reposition sexy," the company says. Amy Poehler makes an appearance, »
- Greg Gilman
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