1 February 2013 4:07 PM, PST | The Guardian - Film News | See recent The Guardian - Film News news »

Video streaming firm uploads 13-episode series starring Kevin Spacey to more than 30 million subscribers across world

In just six years Netflix's video streaming service has revolutionised the way people watch films. On Friday, the firm made a $100m bet it can do the same to the TV industry, launching its House of Cards remake starring Kevin Spacey online.

Netflix, seeking to make the biggest possible splash as it battles for a leading position in the fast developing video on demand (VOD) market, released the entire 13-episode first series of House of Cards – a star-studded, $100m (£64m) remake of the 1990s BBC drama adapted from Michael Dobbs' political thriller, produced by The Social Network director David Fincher and featuring Spacey in his first TV lead role – to 30 million-plus subscribers in 40 countries simultaneously.

"People want the flexibility of being able to watch what they want, when they want on their choice of device, »

- Mark Sweney

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