31 January 2013 9:23 PM, PST | Deadline TV | See recent Deadline TV news »

Ross Lincoln is a Deadline contributor. In both the U.S. and Canada, the Super Bowl is the biggest TV event of the year. But unlike Americans, a 2012 poll showed that more Canadians planned to watch the ads rather than the game itself. Unfortunately most of the big-budget commercials in Sunday’s game aren’t available to Canadian viewers. The result, according to CBC, is a yearly rush on TV antennas by Canadians living close to the Us-Canada border. In the Great White North, stations pay a fee for the right to air the Super Bowl in individual markets. That fee doesn’t include the right to air ads from the U.S. broadcast (due to royalties issues, regional ad strategies and the way media is segregated between different countries). These stations sell their own ad time at a much cheaper rate. While the U.S. ads quickly appear online, »

- THE DEADLINE TEAM

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