31 January 2013 10:25 AM, PST | The Playlist | See recent The Playlist news »

This weekend comes the greatest sporting eating advertising event of the year: the Super Bowl. Frankly, we couldn't tell you what teams are playing or even who the players are, but what we do know is that it's a major marketing weekend for the studios looking to pimp their expensive baubles for a huge domestic audience. Of course, not only will the stars be out to promote their movies in new trailers and extended TV spots, they've been scooped up by various brands who roll out expensive ads in the hopes that you'll talk about them and/or watch them again on Monday. But some are getting the ball rolling early. The National Milk Mustache Campaign -- yes, that's an actual thing -- has unveiled their latest Got Milk! ad reteaming "The Rundown" director and star, Peter Berg and Dwayne Johnson. And it's an expensive and simple concept: The Rock »

- Kevin Jagernauth

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