30 January 2013 4:05 PM, PST | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

Fueled by Latino moviegoers, low-budget horror pic Mama has quickly transformed into a box office success story for Universal and Guillermo del Toro. Mama -- headlining Jessica Chastain -- crossed the $50 million mark Tuesday, its 13th day in release at the domestic box office. By the weekend, the film will have earned more than horror hits The Woman in Black and Insidious grossed in their entire runs ($54.3 million and $54 million, respectively). Paranormal Activity 4, released last fall, grossed $53.9 million in North America. Film Review: Mama The strength of the $15 million Mama caught Hollywood off

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- Pamela McClintock

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