29 January 2013 5:44 PM, PST | Encore Magazine | See recent Encore Magazine news »

Now parked with Ajf?

Speculation is mounting that Holden has brought an end to its historic relationship with ad agency McCann.

The iconic carmaker, known globally as General Motors, has awarded all of its Australian business to Melbourne-based indie Ajf Partnership after an advertising review that began in October, according to rumours circulating the industry.

To date, Holden has been handing its advertising work to roster agencies, which also includes Melbourne-based agency The Bridge, on a campaign by campaign basis.

A final decision has yet to be announced, and Holden declined to comment on which agencies had made the shortlist of the review.

Ajf – which is already on the roster – and McCann both said that they had not heard a final decision from Holden. Mumbrella understands that other agencies involved in the pitch have learned they were unsuccessful.

The review comes three months after the carmaker appointed a new marketing director, »

- Robin Hicks

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