Box Office: Why Did All-Star Comedy 'Movie 43' Stumble?

Opening in seventh place this weekend with just $5.0 million on 2,043 screens, "Movie 43" marks one of the poorest wide-release openings of Hugh Jackman's career. Or Kate Winslet's. Or Halle Berry's. Or Emma Stone's. Or those of Elizabeth Banks, Kristen Bell, Kate Bosworth, Gerard Butler, Josh Duhamel, Anna Faris, Richard Gere, Terrence Howard, Greg Kinnear, Johnny Knoxville, Justin Long, Christopher Mintz-Plasse, Chloe Moretz, Liev Schreiber, Seann William Scott, Jason Sudeikis, Uma Thurman, or Naomi Watts. How does a comedy with so much star power -- more than two dozen big-name celebrities earned top billing, including at least two past Oscar winners and two current nominees -- and still fail to open big? You can't exactly call "Movie 43" a failure; it reportedly cost just $6 million to make, with all the actors working for union scale and pre-sold deals with entities like Netflix for its ancillary rights. And
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