Once, however, it was simpler. Major stars, those who hoisted statuettes by night's end, arrived at galas in homemade dresses and wore their own jewelry. Joanne Woodward was stunning in a gown she sewed for the Oscars. To this day, anyone would clamor for Elizabeth Taylor's diamonds.
As styles became grander, so have the jewels, and viewers tune into shows such as the 19th Annual Screen Actors Guild Awards, airing Sunday, Jan. 27, on TBS and TNT, to see the displays.
Henri Barguirdjian, president and CEO of Graff USA, a luxury jewelry company, explains why some jewelers lend pieces.
"So many people are watching the shows, whether the SAG [Awards] or the Oscars," he tells Zap2it. "And they are jammed with celebrities. The fashion houses and the jewelry