26 January 2013 9:57 AM, PST | Deadline TV | See recent Deadline TV news »

Fox considered DVR play so important for new midseason drama The Following, it ran “Set Your DVR!’ ads for the show as part of the launch campaign, the first time anyone had done that. Many viewers did put the Kevin Bacon serial killer drama on their DVRs, and in Live +3, The Following’s Monday premiere rose to a 4.3/10 among adults 18-49, up +34% from its L+Sd rating (3.2). The Following remains the second-highest rated drama debut of the season behind NBC’s Revolution (5.4/15 in Live+3, 33% gain vs. L+Sd), just ahead of CBS’ Elementary (4.2/12). It also edged Fox’s cancelled 2011-12 dramas Terra Nova (4.1 in the L+3) and Alcatraz (4.0). »


Report a problem

Similar News Items

Kevin Bacon (I)
"The Following" (2013)

IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners