Joseph Gordon-Levitt’s directorial debut, Don Jon’s Addiction, premiered over the weekend at Sundance to mostly positive reviews. Multiple studios had expressed interest in the film including CBS Films, Lionsgate/Roadside and The Weinstein Company, but eventually Relativity Media offered an outstanding figure that the other studios weren’t willing to match.
Relativity is paying $4 million for the rights to the film and a whopping $25 million in publicity and advertising for a 2000 screen summer release. That sum sets a new Sundance record and the record for the biggest domestic deal, ever.
I had high hopes for this film considering Gordon-Levitt has grown greatly as an actor in the last few years, but I had no idea that it would be this sought after. I can’t wait to see how it does in its wide release this summer and you can bet that I’ll be first in line to see it. »
- Alex Lowe
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