Joseph Gordon-Levitt is finalizing a record-breaking deal for his directorial debut Don Jon's Addiction with Relativity Media. The studio will reportedly pay $4 million for the film rights, while committing a massive $25 million for publicity and advertising for a Summer 2013 release on over 2,000 screens.
One question that remains is how much the actor-director may need to cut, in order to secure an R rating. The film, which also stars Scarlett Johansson, Julianne Moore, and Tony Danza, features graphic nudity, sex scenes, and raunchy jokes. The story centers on Joseph Gordon-Levitt's Don Jon, a womanizing porn addict who makes changes in his life in order to find love.
Relativity Media was reportedly uneasy about the racy jokes in the film. 50/50 producers Seth Rogen and Evan Goldberg reportedly laughed throughout an entire cut of the film, which put the studio at ease. Nicolas Chartier's Voltage Productions financed the comedy, which was »
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