21 January 2013 9:15 AM, PST | The Guardian - Film News | See recent The Guardian - Film News news »

A promising start for a local favourite, as Joseph Gordon-Levitt debuts as director with a broad romantic comedy about a porn-addicted womaniser

Sundance has its favourite sons and Joseph Gordon-Levitt is becoming a prolific prince of Park City. The 31-year-old has virtually grown up in front of a crowd here, starring in world premieres of Mysterious Skin, Brick, (500) Days Of Summer and Hesher. He's brought his own short films to the festival and now comes the feature directorial debut.

Gordon-Levitt wants a hand in everything. Not long ago he launched the collaborative producers' group hitRECord.org, which is emblazoned over this movie's credits. In his on-stage introduction, the savvy little entrepreneur even told us which hashtag to use when tweeting about the movie.

I suspect the most appreciative 140-character shout-outs for Don Jon's Addiction will come from horny teenage boys. Gordon-Levitt's R-rated rom-com is a frequently boorish tale about a »

- Jeremy Kay

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