21 January 2013 8:00 AM, PST | Vulture | See recent Vulture news »

After years of cursing the commercial-skipping devil machine known as the DVR, at least one broadcast network has finally decided that resistance is futile. Without any fanfare, Fox has been hyping tonight’s series premiere of Kevin Bacon’s serial-killer series The Following by having the commercial announcer bellow, "Set your DVR now!" in addition to mentioning the live air date of Monday at nine. The same suggestion can be found in the network's print ads, billboards, and bus ads for the show. This might not seem all that radical, but it sort of is: Networks really want you to watch their shows in real time, and until recently, they've been reluctant to do anything that might encourage delayed viewing. It took a really bad fall season for Fox and most of the broadcast networks to get them to start acknowledging the DVR as a viewing option. Because, hey, better »


- Josef Adalian

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