17 January 2013 3:35 AM, PST | The Hollywood Reporter | See recent The Hollywood Reporter news »
Chinese electronics maker Tcl has hired another high-profile Hollywood name to help boost its international brand: Iron Man. As part of a drive to raise its profile to compete with industry leaders Apple and Samsung, the Huizhou-based electronics company has announced that its televisions, cloud technology and mobile phones will be conspicuously employed by Tony Stark, Robert Downey Jr.’s billionaire superhero, in Disney-Marvel’s upcoming Iron Man 3, which is set for release on May 3 in North America, China and other select territories. Video: 'Iron Man 3' Teaser Shows Glimpse of Ben Kingsley as Villain the Mandarin
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- THR Staff
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