7 January 2013 11:51 AM, PST | MovieWeb | See recent MovieWeb news »

Universal Partnerships & Licensing today announced it has entered into a representation agreement with Pretty Ugly, LLC, the creators of the popular Uglydoll brand, to expand the digital category of the imaginative Uglydoll world, or "Uglyverse." Universal will launch interactive and wireless content, such as apps, games, widgets and virtual goods. A feature film based on the Uglydoll characters is currently in development at Illumination Entertainment, Universal Pictures' main supplier of family and animated films. The film will be produced by Illumination founder Christopher Meledandri (Despicable Me, Hop, Dr. Seuss' the Lorax), and distributed worldwide by Universal.

The husband and wife artist team of D&#225vid Horv&#225th and created the Uglydoll characters in 2001, and since then, the franchise has become a worldwide success with an extensive line of licensed products and publishing. In collaboration with Pretty Ugly, Universal is taking the brand into the digital realm for the first time. »


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