6 January 2013 1:50 PM, PST | Box Office Mojo | See recent BoxOfficeMojo.com news »
Texas Chainsaw 3D took first place this weekend with a better-than-expected $21.7 million, though Django Unchained wasn't all that far behind. The Top 12 earned $124.1 million over the first weekend of 2013, which is a bit below the same weekend last year.Texas Chainsaw 3D's $21.7 million was between the 2003 remake ($28.1 million) and the 2006 prequel ($18.5 million), though attendance was about in line with the 2006 movie. Compared to past January horror movies, it was well below last year's The Devil Inside ($33.7 million) but was slightly up on past Lionsgate efforts My Bloody Valentine 3-D ($21.2 million) and Hostel ($19.6 million). More so than any other studio, Lionsgate has consistently been successful at making and marketing low-budget genre fare like Texas Chainsaw 3D. They execute cost-effective advertising that smartly hones in on the prospective audience while ignoring everyone else, and the results generally suggest that this is a worthwhile strategy. It doesn't hurt in this case that »
- Ray Subers <mail@boxofficemojo.com>
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