4 January 2013 2:48 PM, PST | E! Online | See recent E! Online news »

If you've got it… Cougar Town always suffered from lack of promotion on ABC, so it only makes sense that the cast would take matters into their own hands. Which is exactly what star Courteney Cox did on Friday during Cougar Town's presentation at the Television Critics Association press tour. "One difference [this season] is Courteney did declare this year the year of her cleavage," creator Bill Lawrence revealed. "I'm getting older, and the plan is less focus on the face," Cox chimes in. "I'm focusing [on my cleavage]. By the time I'm much older, I'll be absolutely nude. That's one way to get viewers. Now on TBS, the cast and showrunners of »

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Courteney Cox
"Cougar Town" (2009)
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