5 January 2013 | Movies.com | See recent Movies.com news »

The John Dies at the End anti-piracy trailer is clever, amusing and sends a good message, but it’s still just shy of cracking the top three. In fact, it’s also just short of trumping this brand new poster for the film that uses alternative lettering to spell out the title – a tactic that’s even more effective after you’ve seen the film. But still, John dies at the end and gives way to three more effective pieces of promotion material. The Best Stuff 1. Monsters University Rose Bowl TV Spot: Monsters University continues to win big with immersive marketing. First the film’s website made Monsters University feel like a real, tangible institution and now it’s got a TV spot to go along with it. My parents are lucky this movie is hitting...

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- Perri Nemiroff

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Monsters University (2013)
John Dies at the End (2012)

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