1 January 2013 10:58 PM, PST | Obsessed with Film | See recent Obsessed with Film news »

Here is how a trailer should look:

There’s no voice-over, there’s no dialogue, there’s not even a cast list. Just ninety seconds of film clips flashing before us in no apparent chronological order. The soundtrack, Karen O and Trent Reznor’s cover of Led Zeppelin’s ‘Immigrant Song’, works perfectly with the recurring ascent to the manor gates. The film’s tagline and title buzz across the length of the screen- and then it’s all over. Even if you’re familiar with the Swedish trilogy (of both films and books), you’ve been given only a glimpse of David Fincher’s intentions. Its minimalist approach suggests rather than shows; making it perhaps closer to a teaser than a trailer. And although Columbia Pictures created a more traditional effort alongside this one, by following convention it became simply another face in the crowd. Gone were the goosebumps, »

- Dan Wakefield

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