31 December 2012 6:42 AM, PST | Deadline TV | See recent Deadline TV news »

The new agreement is with the National Cable Television Cooperative, which negotiates programming deals for more than 950 small to mid-sized cable systems. The announcement is similar to ones that NBCUniversal recently made for agreements with companies including Cablevision, Mediacom, Suddenlink and Verizon. It’s described as a “multi-year agreement” — without specifics including financial terms. It embodies Nctc’s first retransmission consent deal for NBC and Telemundo owned stations as well as pacts for all NBCUniversal’s national cable networks including USA, CNBC, MSNBC, Oxygen, and NBC Sports Network. Terms also cover ”rights to carry the Olympic Games, as well as on-demand content from NBCUniversal’s cable and broadcast network portfolio, and access to live channels across multiple platforms, both in and out of the home,” the companies say. Nctc Evp of Programming Judy Meyka, Executive Vice President of Programming adds that the group “had over 80 members participate in delivering the 2012 Olympics to multiple platforms, »

- DAVID LIEBERMAN, Executive Editor

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