30 December 2012 8:00 AM, PST | E! Online | See recent E! Online news »

How does one spot a Marchesa gown? A few dead giveaways include decadent draping, luxe layers of tulle and extravagant embellishments ranging from beautiful beadwork to fanciful feathers. Perhaps it's Georgina Chapman and Keren Craig's unapologetic devotion to designing whimsical couture creations that keeps leading ladies like Eva Longoria and Naomi Watts returning to the brand's designers for major red carpet moments. Take Longoria, who opted for a breathtaking Marchesa number with a tulle train for the opening ceremony at the Cannes Film Festival, as well as a strapless gown with lavish layers for the closing ceremony at the Monte Carlo TV Film Festival. Similarly, Marchesa is a favorite of Watts, who also wore »

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