27 December 2012 4:00 AM, PST | HeyUGuys.co.uk | See recent HeyUGuys news »

The writing team of actor Seth Rogen and Evan Goldberg has yielded some of the most memorable comedies of recent years. In particular their ability to balance the genre elements and treat them as seriously as the dialogue heavy comedy is something to be applauded.

Pineapple Express and The Green Hornet worked (or didn’t for you maybe) precisely because amongst the stoner friendly comedy banter there was some great action and incredible violence which pleased all sides. When you consider that films like Evolution and the Men in Black sequels have never managed to quite pull this balance off in recent years then the idea of Rogen and Goldberg tackling a sci-fi comedy is an enticing prospect.

The marketing campaign for The Watch (confusingly retitled from Neighbourhood Watch) was the first clue that something was wrong. The alien elements were not highlighted at all in many of the trailers in favour of foul-mouthed, »

- Chris Holt

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