25 December 2012 8:12 PM, PST | SoundOnSight | See recent SoundOnSight news »

An effective trailer can do wonders for a film. For every movie that is guaranteed to have an audience, there are many more that need to build their own buzz, and there’s no faster way to do that than with a good trailer. A well made trailer can turn a monster movie from a first-time director starring a bunch of then-unknowns into the most-buzzed about movie for weeks, while a poor trailer can doom a movie right from the start. Every year sees some trailers that, independent of the film they’re promoting, capture one’s attention, and make people keep returning to them. Here are the trailers of 2012 that were able to do that best.


30) The Avengers

The sheer impossibility of conceiving of a large screen movie about a team of Marvel superheroes even 15 years ago cannot be understated. While the technology needed to adequately show their true might may have been present, »

- Deepayan Sengupta

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