Combinations – featuring Olympic torch bearer and boxing trainer Imran Naeem – delivers blows against online propaganda
The call to prayer sounds and a serious-looking man with a bushy beard stares intently at the camera. At first appearance it is a familiar image of an angry Muslim but as the man breaks into laughter and begins to talk about his pride in being British, the viewer's presumptions are challenged.
The clip is a trailer for Combinations, a short film being produced by Media Cultured, a fledgling organisation using film and social media to challenge extremism by and against Muslims. In an age when the Taliban and Somali group al-Shabaab use Twitter, and the anti-Islamic film The Innocence of Muslims on YouTube was disseminated by extremists on both sides to further their own ends, Media Cultured is an attempt to use the same tools to promote harmony rather than discord.
The community interest »
- Haroon Siddique