21 December 2012 11:43 PM, PST | Deadline Hollywood | See recent Deadline Hollywood news »

Friday 11:30 Pm Update: Remember that all these pre-Christmas movie openings will be helped tremendously by the holiday multiple gift from Santa. Some of the newcomers opened on Wednesday, with others Friday. Domestic box office looks like this tonight which definitely isn’t a full reflection of what will be pre-Christmas weekend moviegoing. So this not-great-start is looking like only $100M total moviegoing, which is -19% from last year. See this as a quick glimpse until my refined numbers and full analysis Saturday and Sunday: 1. The Hobbit: An Unexpected Journey (MGM/WB) Week 2 [Runs 4,100] PG13 Friday $10.5M (-73%), Weekend $31.5M, Cume $145.2M The problem with blockbusters is they have giant openings and then giant falls.  But even with a -73% drop from a week ago, Peter Jackson’s Middle Earth epic is still the big #1 domestic and international. Going into the weekend, its huge domestic haul was already $113.1M and its »

- NIKKI FINKE, Editor in Chief

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