17 December 2012 12:34 PM, PST | The Wrap | See recent The Wrap news »

The holiday box office is running 32 percent ahead of last year, "The Hobbit: An Unexpected Journey" just posted the richest December opener in history, and there is so much momentum that this roller-coaster year could wind up the biggest ever in terms of grosses. It could be procrastination, gift card proliferation or just a batch of very appealing movies, but a lot of people whom Hollywood thought would be holiday shopping have been winding up at the multiplexes. "I think it's the quality and depth of this market," Jeff Bock, senior »


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