Your Box Office Explained: Why Skyfall Won’t Fall

  • Vulture
Your Box Office Explained: Why Skyfall Won’t Fall
This Weekend’s Winners: MGM’s Skyfall (No. 1 with $11 million) vaulted from second to first place in its fifth week of release — only the second time that’s happened to a film in this decade. Also, Lincoln (No. 4 with $9.1 million), which, like Skyfall, lost only a third of its audience. This Weekend’s Losers: FilmDistrict’s romantic comedy Playing for Keeps neither played nor was kept, opening in sixth place to just $6 million. Meanwhile, Hyde Park on Hudson barely registered a vote: It took in just $83,300 at four theaters this weekend, an anemic per theater average that is certainly cause for a great depression at Focus Features.How It All Went Down: Thanks in no small measure to Skyfall, Sony Pictures is having the biggest year the studio has ever had in North America. Why? Informed insiders' opinions vary. “Because the script for this Bond is genius,” explains one
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