8 December 2012 4:49 PM, PST | Thompson on Hollywood | See recent Thompson on Hollywood news »

Paramount never gives up on trying effective new ways to reach Academy members. They've found in recent years that online video spots--like the one they created to show how Brad Pitt was transformed into Benjamin Button in the David Fincher film--reach many Academy members. They actually created a TV spot for "Transformers" highlighting the use of sound. Now they're broadcasting a brand spanking new Academy 90-second "Flight" spot that will debut this Sunday on "CBS Sunday Morning" and will also be the lead-in spot to "60 Minutes" on Sunday evening. See the spot below. Paramount wants to remind Academy members--also via various Zemeckis career retrospectives--of what a major A-lister he has been through the years. They're pushing Zemeckis for the $35-million drama "Flight" for a best picture push, as well as Denzel Washington for best actor and and Kelly Reilly, John Goodman and James Badge Dale in supporting. (Their »

- Anne Thompson

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