7 December 2012 4:09 PM, PST | The Hollywood Reporter | See recent The Hollywood Reporter news »

In its bid for the largely untapped metrosexual viewership, NBCUniversal is set to rebrand G4 channel as the Esquire channel. Sources tell The Hollywood Reporter that the NBCUniversal-owned cable network has closed a deal with Esquire parent Hearst Corporation to shift the former gaming network to a destination more in line with the modern male. The effort is designed to capture a growing, upscale demographic that isn't being reached through other male networks, including adrenaline-heavy Spike and History.  Photos: Naked Ambition: From Adam Levine to Miley Cyrus, Hollywood's Most Daring Magazine Nudity Some of the new programming -- which will

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