6 December 2012 2:27 PM, PST | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

The NFL is one of the few sure ratings generators in an increasingly time-shifted universe. So CBS is flooding the zone for its coverage of Super Bowl Xlvii, enlisting virtually all of the assets of CBS Corporation – including CBS News, CBS Sports Network, Showtime, syndication, daytime and late-night – in coverage of the game, Feb. 3 from the Superdome in New Orleans. “It’s unlike anything we’ve done at the Super Bowl before,” Sean McManus, chairman, CBS Sports, told The Hollywood Reporter. Videos: The Best (and Worst) Super Bowl Commercials of 2012 In the past, the sports

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- Marisa Guthrie

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