5 December 2012 7:22 AM, PST | The Playlist | See recent The Playlist news »
There's been a plague in the movie marketing world of late. Virtually every major release -- and seemingly most minor ones as well -- is going far beyond single one-sheet artwork to sell its wares. Along with teasers, arty Mondo-type versions, IMAX editions and everything else in between, posters are released showcasing seemingly every last cast member in the movie. "The Hobbit: An Unexpected Journey" has 17 character posters doing the rounds. "The Twilight Saga: Breaking Dawn - Part 2" had over 20. In some cases -- "The Avengers" for example -- we can see the value, up to a point (the Clark Gregg one-sheet was probably going too far). But all too often, the posters feature B-list names playing minor characters, and it's a struggle to imagine who in the world would want them hung on their walls. With 2012 coming to an end, we thought we'd explore on the following pages »
- Oliver Lyttelton
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Clark Gregg
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company.