3 December 2012 10:31 AM, PST | doorQ.com | See recent doorQ.com news »

I’ve seen this marketing before in the book business, Covers for novels -and to some extent nonfiction titles- are very important. And while everyone says “don’t judge a book by its cover,” most people do because we are a very visual species.We are drawn to certain colors, designs and images because they are safe, yet cool at the same time. One annoying habit the book industry does do, is there is a hugely successful book with -maybe- an exciting cover, expect other publishers to sort of do variations on it. That is probably why Paramount is releasing this poster for Star Trek Into Darkness that borrows heavily from Warner Bros Batman film The Dark Knight Rises.

That film was a hit, a lot of people loved the movie poster design so why not try and repeat it a bit? In the end, it’s not a bad poster, »

- spaced-odyssey

Report a problem



Similar News Items

The Dark Knight Rises (2012)
Star Trek Into Darkness (2013)


IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners