30 November 2012 8:26 AM, PST | Indiewire | See recent Indiewire news »

Two weeks ago, Netflix released a trailer for "House of Cards," the David Fincher/Kevin Spacey series that will premiere exclusively on the streaming site on February 1st, marking its first big foray into original programming (following a kind of soft launch with the Norwegian coproduction "Lilyhammer" earlier this year). The company has several new and returning shows in the hopper -- the resurrected "Arrested Development," Eli Roth's "Hemlock Grove" and Jenji Kohan's women-in-prison dramedy "Orange is the New Black" -- but the way in which it has approached creating its own programming may be just as interesting as the projects it has chosen. Speaking to Kcrw back in May, Roth's "Hemlock Grove" collaborator Brian McGreevy compared Netflix's use of data to determine the viewing interests of its 29 million subscribers to "sabermetrics," saying "it's less about the whims of someone »

- Alison Willmore

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