30 November 2012 1:08 AM, PST | Deadline TV | See recent Deadline TV news »

Don Groves is a Deadline contributor based in Sydney Australia’s free-to-air TV networks will get a permanent 50% reduction in the license fees they pay to the government in return for a local content quota imposed on their multi-channels. While that may be welcome news for broadcasters, Australian producers have reacted angrily to today’s announcement. “There is little incentive to encourage new Australian content on the multi-channels under the new rules…which fail to address the increasing amount of foreign content on our screens,” says Screen Producers Association of Australia executive director Mathew Deaner. Deaner contends the networks can now meet their obligations by showing repeated Australian content on their multi-channels and that there is no imperative to create new Australian content. The new license fee will be capped at 4.5% of a broadcaster’s annual revenue and the new content rules go into effect January 1. Each broadcaster will be »


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