29 November 2012 6:59 AM, PST | Obsessed with Film | See recent Obsessed with Film news »

We live in a society where the oldies are taking over. By 2018, older people will outnumber children for the first time. Over the next 30 years the number of over-65s is forecast to almost double, from 506 million in 2008 to 1.3 billion. And if you’ve turned on your TV in the past decade, you’ll have noticed that the ad men having let this fact slip by them.

Magazines, movies and music may still be obsessed with the cult of youth, but increasingly adverts are being aimed at the elderly, and with good reason. As well as creating ads for more products aimed at older customers, advertisers are bucking the youth-oriented trend, and switching the glowing supermodels for wrinkles, and featuring the elderly in their ads.

Usually done with a good dose of humour, it’s had a surprising effect on the way we view old people, challenging the stereotypes, and »

- WhatCulture

Report a problem

Similar News Items

"Saturday Night Live" (1975)
Betty White (I)
"EastEnders" (1985)

IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners