We live in a society where the oldies are taking over. By 2018, older people will outnumber children for the first time. Over the next 30 years the number of over-65s is forecast to almost double, from 506 million in 2008 to 1.3 billion. And if you’ve turned on your TV in the past decade, you’ll have noticed that the ad men having let this fact slip by them.
Magazines, movies and music may still be obsessed with the cult of youth, but increasingly adverts are being aimed at the elderly, and with good reason. As well as creating ads for more products aimed at older customers, advertisers are bucking the youth-oriented trend, and switching the glowing supermodels for wrinkles, and featuring the elderly in their ads.
Usually done with a good dose of humour, it’s had a surprising effect on the way we view old people, challenging the stereotypes, and »
Similar News Items"Saturday Night Live" (1975)
- Vanessa Bayer’s Recurring Nightmare Reveals Why She’s a ‘True Nerd’ (From PEOPLE.com. 16 August 2017, 1:47 PM, PDT)
- ‘SNL’: Should Alec Baldwin return as Donald Trump on Thursday’s ‘Weekend Update Summer Edition’? [Poll] (From Gold Derby. 16 August 2017, 11:00 AM, PDT)
- Saturday Night Live Season 43 Host Speculation: Gal Gadot? Tina Fey? Millie Bobby Brown? Hillary Clinton?! (From TVLine.com. 16 August 2017, 10:56 AM, PDT)
Betty White (I)
- SAG-AFTRA Presidential Election Heats Up in the Home Stretch (From Variety - Film News. 14 August 2017, 6:26 PM, PDT)
- The Golden Girls: Special Versions of Board Games Released (From TVSeriesFinale. 19 July 2017, 9:36 PM, PDT)
- Katie Holmes and Cuba Gooding Jr. Are the Stars of a Super Chill New In-Flight Safety Video (From PEOPLE.com. 12 July 2017, 1:07 PM, PDT)
- Vaping on Screen: A Growing Trend? (From Blogomatic3000. 16 August 2017, 1:01 AM, PDT)
- Hywel Bennett, best known as Shelley in hit sitcom, has died aged 73 (From The Guardian - TV News. 3 August 2017, 11:34 AM, PDT)
- Doctor Who: could a live episode work? (From Den of Geek. 2 August 2017, 8:56 AM, PDT)