20 November 2012 1:49 PM, PST | IF.com.au | See recent IF.com.au news »

Brisbane-based production company Hoodlum has joined forces with Sundog Pictures (UK) and Tim Kring.s Imperative Enterprises (Us) to launch a brand engagement division.

The new UK-based business, which will be headed by Sundog.s Nick Ryle, plans to craft stories that fit with a brand.s culture, working with digital specialists, media owners, script writers and celebrities.

Hoodlum has won global recognition for its transmedia projects, such as Dharma Wants You (part of the Lost series) and Operation Intel (part of the The Bourne Legacy), which have drawn deep engagement with audiences across multiple platforms. Their latest multiplatform series The Strange Calls was picked up by Us network ABC for a pilot. Sundog Pictures is best known for its Channel 4 documentary Turtle Boy: A Bodyshock Special, about a six year-old boy with a birthmark which covered 40 per cent of his body. Tim Kring is best known as the »

- Brendan Swift

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