20 November 2012 1:40 PM, PST | Collider.com | See recent Collider.com news »

To help market the upcoming Blu-ray/DVD of The Dark Knight Rises, Warner Bros. is asking fans to share a timer counting down to the release date.  The more people that embed the countdown clock will bring us all closer to getting an "exclusive reward" for Man of Steel, presumably a trailer, clip, poster, or some other form of advertising.  So to recap: Warner Bros. is asking fans to help with marketing so the fans can be rewarded with more marketing.  It would be hilarious if no one embedded the countdown clock and Warner Bros. said, "Fine!  You know what?  We won't sell Man of Steel to you!  See if we care!"  The arbitrary "percentage" is going to go up no matter what you do. Hit the jump to help in the marketing effort.  Only together can we make sure that people buy The Dark Knight Rises on Blu-ray and »

- Matt Goldberg

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The Dark Knight Rises (2012)
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