20 November 2012 11:19 AM, PST | Cineplex | See recent Cineplex news »

Amid the rush for The Hobbit: An Unexpected Journey advance tickets, there have been a lot of questions raised around the whole 48 frames per second issue (aka High Frame Rate or Hfr) and what it actually means for a) movie goers and b) for the highly-anticipated film itself. What is it exactly? How is it different? What will it add to the Hobbit?

We've posted our own information on and definition of the new technology and what it means to the overall in-theatre experience, but we'll leave it to the film's director Peter Jackson to get into the real whys and wherefores.

Read on as he explains just what Hfr 3D is, why he’s chosen to use it for his upcoming epic trilogy, and why he believes you should take the time to check it out! »

- Emma Badame

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