Has Bieber Fever broken?
Justin Bieber swept the top categories at the 40th Annual American Music Awards on Sunday night, winning three of the night’s biggest categories. But ratings were down sharply from last year.
The AMAs telecast delivered 9.5 million viewers and a 3.4 rating on ABC, falling 21 percent from 2011 to an all-time low.
In a way, this performance goes against the ratings trend. In recent years, broadcast scripted shows have been on a downward slope thanks to cable and DVRs, but awards programs have been seemingly immune. The working theory is that the more urgency you can create around a telecast, »
- James Hibberd
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