Dutch Thriller 'App' Will Be First Film to Necessitate Smartphones in Theaters with Interactive Storyline

Dutch Thriller 'App' Will Be First Film to Necessitate Smartphones in Theaters with Interactive Storyline
The Dutch are giving the highly contentious texting-in-theaters issue a whole new spin. Shooting began this week for the new thriller "App," which will be the first film in the world to synchronize a parallel storyline via app content to be accessed while in the movie theater. While the sight of glowing smartphone screens is often infuriating and distracting, it will be reappropriated as a necessary component of the "App" moviegoing experience, as codes and cryptic texts that the film's heroine receives will also appear on audience members' small screens throughout the theater. Music video director Bobby Boermans is directing the film, from a script by Robert A. Jansen. Whether or not Boermans will be the sole "director" of the second-screen application to accompany the film is unclear. The director and Jansen collaborated last year for the thriller "Claustrofobia." "App" will hit theaters in the Netherlands in...
See full article at Thompson on Hollywood »

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