13 November 2012 5:27 AM, PST | The Playlist | See recent The Playlist news »

The Weinstein Company secured the U.S. distribution rights to “Populaire,” the '50s-set French rom-com that premiered Out of Competition at the Rome Film Festival, back in March, and it’s easy to see why. Boasting a chic, stylized period setting, dotted with bubblegum colors, sharp tailoring and lacquered updos, the film is the kind of undemanding confection that should prove a straightforward transatlantic sell, while its insouciant French-ness adds that bit of class that perhaps its nearest recent U.S. equivalent, “Down With Love,” lacked. But while comparisons with the megasuccessful “The Artist” are inevitable (and it even boasts that film’s star, Berenice Bejo, in a supporting role), “Populaire” lacks a few of the vital elements that goosed its French predecessor all the way up to the Oscar podium: an Academy-friendly inside-baseball industry feel, and more importantly, a narrative that unfolds with anything but »

- Jessica Kiang

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