11 November 2012 11:34 AM, PST | Indiewire | See recent Indiewire news »

"Populaire" is a romantic farce made in France, but it unashamedly has one eye on American audiences. Even the token North American cast member Shaun Benson can't help but comment as the action moves from Paris to New York that it's "America for business and France for love." Back in the nineties, Working Title set the model for European romcoms utilizing American characters or locations in an attempt to ensure traction in the U.S. market. Where previously it was thought that the language barrier would stop other European countries from following suit, the recent success of "The Artist" and "The Intouchables" (both released, as "Populaire" will be in the coming months, by The Weinstein Company) has added garnish to the French appetite to get in on some of the action. The characters even upon occasion jump from speaking French to English. The story, set in 1958, owes much of its »

- Kaleem Aftab

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Populaire (2012)
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